Solutions for Venues

With the increasing smartphone ownership and the digitalisation of fans experiences, the sport industry is living a revolution. To respond to the new challenges of this fast-paced and innovative environment, venues must adapt their offer in order to keep the stadium experience fun, relevant and exciting.

Almost all game fans with smartphones carry them throughout their day at a stadium and use their devices to take photos and to create some video content. Most of them also share this content on social media, especially to communicate with their friends and family and let people know their are attending an event. Being able to find out what others are saying about the game or event, check the scores of other games or share opinions and news are also very popular which testify the increasing importance of the fan-driven content creation and distribution culture.

In a nutshell, visitors are progressively shifting from passive viewers to active influencers, thus becoming a major strategic asset for venues.*