September 12, 2013

ESPN tailors the mobile experience to UK sports fans

In preparation for the 2013/14 seasons, ESPN released their new app on iOS and Android – ESPN UK, tailor-made for fans of the most popular British and American sports and developed by Netco Sports

 

ESPN is a global leader in mobile content, and, with the release of ESPN UK, have extended their reach to reinforce their relationships with UK sports fans.

The ESPN UK app provides exclusive and comprehensive content about all of the UK’s most popular sports and includes new functionalities such as customisable second menu to personalise MyESPN preferences and an innovative design, positioning the app as a leader in the UK market. Included in the app are real time scores and results, full coverage of ESPN’s award winning editorial coverage, multimedia content, photos, social media, and more…

In the first two weeks following the release of ESPN UK app, the app was downloaded over 50,000 times. Following this success, ESPN extended the scope of the app to include American sports.