With the ambition of bringing the fans better-than-ever service during Grand Prix du Président de la République, leTROT decided to run a live test with Beacon Connect, the dedicated Beacon Solution from Netco Sports for an incrementally enhanced in-venue experience.
The Grand Prix du Président de la République is bringing its glorious back this year 2015 in Hippodrome de Vincennes Paris on the 21st of June. With the participation of the best trotters competing for a huge prize up to €100,000, The Grand Prix du Président de la République is one of the most important events for horse racing fans.
Welcoming the ‘grand’ event, 7 brand new test Beacons are installed in different locations inside the venue, from the entrances through VIP areas to some strategic points.
Thanks to this live beta test users will receive specific messages:
Welcome and greeting message when entering Vincennes;
Welcome and greeting message when entering VIP areas;
Contextual messages in strategic areas inviting users to interact with the app.
The test aims to further understand and analysis user behaviors and flows before launching in the coming months an enhanced version of the app, available to general public. The new version of the app, integrating Beacon technology, will be able to feed visitors with truly personalized content, geo-located and dedicated marketing offers. Besides, this live test is also considered as an opportunity to improve the current app and maximize the experience of visitors on site.
Download the app NOW for a spectacular Grand Prix du Président de la République