May 22, 2012

WeAreTennis, BNP global marketing campaign, goes mobile

French bank BNP reinforces their relationship with tennis by adding a dynamic app to the already successful WeAreTennis initiative

With Netco Sports, BNP transitions their global tennis campaign, WeAreTennis to mobile platforms. Via the small screen users are able to access enriched BNP tennis content, follow favorite players as they take on the field in ATP, WTA, and Grand Slam competitions throughout the season, and play Netco Sports mobile gaming solution, OnAir.

BNP WeAreTennis provides fans with:

  • The possibility to follow their favorite players across all international competitions including a personalized notification center allowing fans to favorite up to five male and female players to receive alerts while they are on the court
  • Access the exclusive WeAreTennis magazine and blogs
  • The opportunity to play the interactive game “On Air” which allows fans to revisit the most historic moments in tennis. After watching the clip, fans can film their own color-commentary and publish their video across their social media networks creating a social viral community around BNP’s archived tennis footage