In 2012 AS Monaco was starting a new era with the arrival of a new management team and shareholder. At that time the club was in Ligue 2 and the management decided to invest in the mobile technologies with a club application to reach some key objectives:
- Increase the club popularity using all club information (results, teams news, players info, transfers, ticketing, merchandising, etc.) to gather the fan community and create a single data base
- Offer a new visibility to partners and sponsors
- Increase the revenue with a new sales channel for ticketing, by selling advertising spaces
- Enhance international presence with a Russian version of the app
Through a very modern design the application is offering specific and exclusive content for AS Monaco fans with pictures of the team, of the games and videos with highlights, reports and tunnel cam to be as closely as possible to the team and players.