SYDNEY CRICKET GROUND

Netco Sports is working with Sydney Cricket Ground, developing the official mobile application of this venue.

 

 

At Moore Park with the Sydney Cricket Ground and the Allianz Stadium, SCGT manages a fully connected precinct with high density WiFi, in stadia IPTV network and premium services. Building up on present and futur evolutions toward high-end innovative technologies and aiming at increasing spectators’ engagement the goal is to build an evolutive platform competing with the highest standards amongst connected venues.

 

 

 

Netco Sports has to build an application that answer to SCGT’s objectives :

  • Address all groups of customers (members, general public, corporate…) with tailored communications and experience
  • Provide a seamless and intuitive experience across the precinct
  • Keep evolving and easily integrate third parties solutions
  • Improve the match day experience through native interactions
  • Establish a strong relationship with the customers gathering useful datas about their preferences and consumption habits and communicate accordingly
  • Build a common tool helping all SCGT’s departments (IT, marketing, operations, security, communication…) to fulfil their objectives
  • Adapt to each venue hirers and partners and provide a seamless experience across all events during the year
  • Help the stadiums’ management team to capture insights on customers’ behaviours
  • Increase stadiums’ service level through quick reporting and stadium related features (maps, way finding, parking, food & drinks ordering…)
  • Introduce fan engagement and gamification to engage with fans on long-term relationships
  • Leverage and promote membership through the application
  • Give an additional attractive space for partner promotions
  • Integrate the overall customer journey across all key touchpoints

 

Downloads the app on the stores :

    

Client
SCG
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